Australian International Institute of Higher Education & Education

Bachelor of Business (Marketing)

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CRICOS Code

110052F

TEQSA Code

CRS1401106

Duration

3 Years full time

Intake

Feb | Jun | Oct

Study Mode

On Campus

Location

Sydney | Brisbane

AQF Level

Level 7

The Bachelor of Business (Marketing) is designed to produce graduates with the knowledge and skills to solve problems and exploit opportunities in a range of business contexts through evidence-based and creative marketing strategies. The program provides an initial foundation year of key business disciplines such as Information Systems, Accounting, Business Law and Management whilst later years provide students with knowledge and skills in the major areas of marketing related to professional practice. The program is characterised by a final capstone subject which provides students with the opportunity to apply their learning to real-world problem-solving.

The Bachelor of Business (Marketing) has been designed for graduates looking to embark on a career in marketing in positions such as:

  • Marketing and communications officers
  • Advertising and sales team members and managers
  • Digital marketers and marketing project consultants
  • Brand managers
  • Marketing manager
  • Market research analyst

Graduates with a Bachelor of Business (Marketing) will also be equipped to undertake further in a range of Postgraduate level programs, particularly those which deepen their knowledge and skills in specialist areas grounded in marketing expertise.

Admission requirements are described in the AIIHE Admission Policy and Procedures and are summarised as follows. To be eligible for admissions to the Bachelor of Business (Marketing) applicants are required to hold the following:

  • successful completion of Year 12 or equivalent with a minimum ATAR of 60;
  • successful completion of an equivalent overseas secondary qualification and attainment of the ATAR equivalent;
  • satisfactory completion of an accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university or other accredited institution that would enable students to gain entry to an Australian university;
  • satisfactory completion of at least one year of accredited full-time study at a registered institute of tertiary education at AQF level 4 (Certificate IV) or above in Australia;
  • admission to candidature for an undergraduate degree at an Australian university

Assumed Knowledge

Students are assumed to have:

  1. basic numeracy skills of fundamental arithmetic – addition, subtraction, multiplication, and division;
  2. the ability to reason and to apply simple logical concepts; and
  3. the ability to apply, in context, a combination of different discipline-based knowledge and skills

English Language Requirements

English Language Requirements are specified in the AIIHE English Language Proficiency Policy and Procedures. Students whose first language is not English or who have not completed prior studies in English must demonstrate competency in the English language.

English proficiency can be demonstrated by providing proof of an International English Language Testing System (IELTS) test result (or equivalent alternative test result as defined by regulations of the Australian authorities) that meets the minimum level of English proficiency of Academic IELTS overall score of 6.0 with no individual band lower than 5.5 (Pearson PTE Academic overall score of 50 with no communicative score less than 42).Students who do not meet the specified English proficiency requirements will need to successfully undertake an ELICOS (English Language Intensive Courses for Overseas Students) program with academic components i.e. undertake an EAP (English for Academic Purpose) with a recognised provider.

Credit for Prior Learning
Conditions and procedures for application for Credit for Prior Learning are described in the AIIHE Credit for Prior Learning Policy and Procedures.

The course consists of three years full- time over six semesters. Each Semester will run for thirteen weeks, which includes twelve weeks of delivery and one week of examinations, if relevant. Each subject will have three contact hours per weeks and students are expected to undertake a further seven hours of self-directed study.

  • 24 subjects;
  • 10 credit points (cps) per subject;
  • 240 credit points to complete the full course;

Nationally accredited and registered with the Tertiary Education Quality and Standards Agency (TEQSA) under the code CRS1401106 and registered with the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) under the code 110052F.

Course Structure

Subject Code Subject Name CPS Pre-Req
MKT101
Principles of Marketing
10
Nil
BUS101
Business Communication
10
Nill
INF101
Business Information Systems
10
Nill
MGT101
Principles of Management
10
Nill
STA101
Business Statistics
10
Nil
ECO101
Business Economics
10
Nil
LAW101
Introduction to Business Law
10
Nil
ACC101
Principles of Accounting
10
Nil
Subject Code Subject Name CPS Pre-Req
MKT201
Consumer Behaviour
10
MKT101
MKT202
Marketing Research and Marketing Analytics
10
MKT101, STA101
MKT203
Digital and Social Media Marketing
10
MKT101
Elective – 1
10
MKT204
Marketing Communications
10
MKT201
MKT205
Services Marketing
10
MKT201
MKT206
Introduction to Entrepreneurship
10
MKT101
Elective – 2
Subject Code Subject Name CPS Pre-Req
MKT301
International Marketing
10
MKT201
MKT302
Social Enterprise Marketing
10
MKT206
MKT303
Events Marketing
10
MKT101
Elective – 3
MKT304
Strategic Marketing
10
MKT201
MKT305
Capstone Marketing Project
10
MKT201 and 160 credit points
BUS301
Corporate Governance and Social Responsibility
10
LAW101
Elective – 4
10

You can choose some of these elective subjects as long as you meet the prerequisites of the subject

Subject Code Subject Name CPS Pre-Req
INF201
Database Systems
10
INF101
INF202
Business Systems Analysis and Design
10
INF101
INF203
Information Systems Development
10
INF101
INF204
Information Systems Management
10
INF101
INF205
Cloud Computing
10
INF202, INF204
INF206
Business Process Modelling
10
INF202
LAW201
Corporate Law
10
LAW101
HOS201
Hotel Management
10
Nill
HOS202
Hospitality Asset and Operations Management
10
Nil
HOS203
Hospitality and Tourism Experiences
10
Nil
HOS204
Cultural Tourism
10
Nil