• Overview
  • Career outcomes
  • Entry Requirements
  • Course Structure
  • Accreditation

The Bachelor of Business (Marketing) is designed to produce graduates with the knowledge and skills to solve problems and exploit opportunities in a range of business contexts through evidence-based and creative marketing strategies. The program provides an initial foundation year of key business disciplines such as Information Systems, Accounting, Business Law and Management whilst later years provide students with knowledge and skills in the major areas of marketing related to professional practice. The program is characterised by a final capstone subject which provides students with the opportunity to apply their learning to real-world problem-solving.

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The Bachelor of Business (Marketing) has been designed for graduates looking to embark on a career in marketing in positions such as:

  • Marketing and communications officers
  • Advertising and sales team members and managers
  • Digital marketers and marketing project consultants
  • Brand managers
  • Marketing manager
  • Market research analyst 

Graduates with a Bachelor of Business (Marketing) will also be equipped to undertake further in a range of Postgraduate level programs, particularly those which deepen their knowledge and skills in specialist areas grounded in marketing expertise.

Admission requirements are described in the AIIHE Admission Policy and Procedures and are summarised as follows. To be eligible for admissions to the Bachelor of Business (Marketing) applicants are required to hold the following:

  • successful completion of Year 12 or equivalent with a minimum ATAR of 60;
  • successful completion of an equivalent overseas secondary qualification and attainment of the ATAR equivalent;
  • satisfactory completion of an accredited Tertiary Preparation Program or a Foundation Year Program offered by an Australian university or other accredited institution that would enable students to gain entry to an Australian university;
  • satisfactory completion of at least one year of accredited full-time study at a registered institute of tertiary education at AQF level 4 (Certificate IV) or above in Australia;
  • admission to candidature for an undergraduate degree at an Australian university

Assumed Knowledge

Students are assumed to have:
  • basic numeracy skills of fundamental arithmetic - addition, subtraction, multiplication, and division;
  • the ability to reason and to apply simple logical concepts; and
  • the ability to apply, in context, a combination of different discipline-based knowledge and skills

English Language Requirements

English Language Requirements are specified in the AIIHE English Language Proficiency Policy and Procedures.

Students whose first language is not English or who have not completed prior studies in English must demonstrate competency in the English language.

English proficiency can be demonstrated by providing proof of an International English Language Testing System (IELTS) test result (or equivalent alternative test result as defined by regulations of the Australian authorities) that meets the minimum level of English proficiency of Academic IELTS overall score of 6.0 with no individual band lower than 5.5 (Pearson PTE Academic overall score of 50 with no communicative score less than 42).

Students who do not meet the specified English proficiency requirements will need to successfully undertake an ELICOS (English Language Intensive Courses for Overseas Students) program with academic components i.e. undertake an EAP (English for Academic Purpose) with a recognised provider.

Credit for Prior Learning

Conditions and procedures for application for Credit for Prior Learning are described in the AIIHE Credit for Prior Learning Policy and Procedures.

The course consists of three years full- time over six semesters.
Each Semester will run for thirteen weeks, which includes twelve weeks of delivery and one week of examinations, if relevant. Each subject will have three contact hours per weeks and students are expected to undertake a further seven hours of self-directed study.

  • 24 subjects; 
  • 10 credit points (cps) per subject; 
  • 240 credit points to complete the full course; 

Nationally accredited and registered with the Tertiary Education Quality and Standards Agency (TEQSA) under the code CRS1401106 and registered with the Commonwealth Register of Institutions and Courses for Overseas Students (CRICOS) under the code 110052F.

CRICOS Code110052F
TEQSA CodeCRS1401106
Duration3 Years full time
IntakeFeb | Jun | Oct
Study ModeOn Campus
LocationSydney | Brisbane
AQF LevelLevel 7
FeesView Fee Information

Typical Study Program

Subject Code Subject Name CPS Pre-Req
Semester One
MKT101 Principles of Marketing 10 Nil
BUS101 Business Communication 10 Nil
INF101 Business Information Systems 10 Nil
MGT101 Principles of Management 10 Nil
Semester Two
STA101 Business Statistics 10 Nil
ECO101 Business Economics 10 Nil
LAW101 Introduction to Business Law 10 Nil
ACC101 Principles of Accounting 10 Nil
Subject CodeSubject NameCPSPre-Req
Semester Three
MKT201Consumer Behaviour10MKT101
MKT202Marketing Research and Marketing Analytics10MKT101, STA101
MKT203Digital and Social Media Marketing10MKT101
 Elective – 110 
Semester Four
MKT204Marketing Communications10MKT201
MKT205Services Marketing10MKT201
MKT206Introduction to Entrepreneurship10MKT201
 Elective – 2  
Subject Code Subject Name CPS Pre-Req
Semester Five
MKT301International Marketing10MKT201
MKT302Social Enterprise Marketing10MKT207
MKT303Events Marketing10MKT101
Elective – 310
Semester Six
MKT304Strategic Marketing10MKT201
MKT305Capstone Marketing Project10MKT201
BUS301Corporate Governance and Social Responsibility 10Nil
Elective – 410
You can choose some of these elective subjects as long as you meet the prerequisites of the subject
Subject CodeSubject NameCPSPre-Req
INF201Database Systems10INF101
INF202Business Systems Analysis and Design10INF101
INF203Information Systems Development10INF101
INF204Information Systems Management10INF101
INF207Business Data Analytics10INF201, STA101
LAW201Corporate Law10LAW101