HOS202 Marketing Innovation in Hospitality Management
Unit Code
HOS202
Level
Undergraduate
Campus
Brisbane | Sydney
Prerequisites
No
Credit Points
10
Overview
This subject examines how emerging technologies and shifting consumer behaviours are reshaping the hospitality landscape. You will move beyond traditional service models to explore the principles of service design, disruptive innovation, and digital transformation. You will analyse the impact of trends such as Artificial Intelligence (AI), the sharing economy, and the experience economy on value creation. Through practical projects, you will learn to apply design thinking methodologies to prototype innovative service concepts and develop marketing strategies that secure a sustainable competitive advantage in a volatile global market.
Associated Degrees
Duration | AQF Level
One Semester | Level 7
Core or elective Subject
☐ core subject for BBM
☒ elective subject
☐ other (please specify below):
Study Modes
√ Face to face on site
√ Full-time
√ Part-time
Learning Outcomes
- Analyse the impact of disruptive technologies and trends (e.g., AI, sharing economy) on traditional hospitality business models.
- Apply Design Thinking and Service Design principles to create user-centric hospitality experiences.
- Develop integrated digital marketing strategies that utilise new media and data analytics to enhance customer engagement.
- Evaluate the ethical and sustainable implications of marketing innovations, ensuring social responsibility in automated or data-driven environments.
Assessment
AIIHE uses a variety of assessment tools to guide and assess each student’s achievement of their learning outcomes. In this subject there will be in–class activities intended to support you to engage in and reflect on your learning journey and understanding of the subject. You will also undertake assessment tasks related to your skills development, your effective engagement in group work and delivery of collaborative outcomes, including a written report and an oral presentation.
Summary of Assessment
- Students must attempt all assessment tasks, and at least a mark of 50% in total, to pass this subject.
- Assessment in this subject is consistent with and informed by the AIIHE Assessment Policy and Procedure.
| Assessment Task | Due Date | Weighting |
|---|---|---|
| Assessment 1: Innovation Audit (Individual) |  Week 4 | 20% |
| Assessment 2: Service Innovation Project (Group) | Week 9 | 40% |
| Assessment 4: Final Examination | Week 13 | 40% |
Learning Resources
AIIHE will update the topic coverage of the subject and the available relevant learning resources at the time of subject delivery. In the interim, AIIHE provides the following indicative list of relevant reference material. AIIHE also subscribes to eLearning Resources through the Canvas portal, and where relevant material is available, AIIHE will seek to source reference material from this system for staff and student access.
Prescribed text
- There are no specifically prescribed or recommended texts for this subject.