STA101 Business Statistics
Unit Code
STA101
Level
Undergraduate
Campus
Brisbane | Sydney
Prerequisites
None
Credit Points
10
Overview
This subject provides you with an introductory knowledge of the application of statistics to business disciplines. You will gain a knowledge of probability and distributions enabling them to analyse, interpret and present data to provide meaningful information to assist in making management decisions, and skills to apply quantitative tools (such as MS Excel) to data analysis in a business context. You will learn both theoretical and practical applications of statistics and become familiar with a range of tools and methods necessary for day-to-day business needs.
Associated Degrees
Bachelor of Business (Information Systems)
Bachelor of Business (Marketing)
Duration | AQF Level
One Semester | Level 7
Core or elective Subject
☒ core subject
☐ elective subject
Study Modes
√ Face to face on site
√ Full-time
√ Part-time
Learning Outcomes
- Demonstrate a sound knowledge of basic statistical terminologies, concepts and methods.
- Apply various statistical methods, tools and techniques to inform business decision making.
- Critically analyse data using computer-based data analysis packages, such as “R” or “MS Excel".
- Interpret effectively and communicate results of statistical findings in an unbiased manner.
- Discuss the limitations of statistical methods in business.
Assessment
AIIHE uses a variety of assessment tools to guide and assess each student’s achievement of their learning outcomes. In this subject there will be in–class activities intended to support you to engage in and reflect on your learning journey and understanding of the subject. You will also undertake assessment tasks related to your skills development, your effective engagement in group work and delivery of collaborative outcomes, including a written report and an oral presentation.
Summary of Assessment
- Students must attempt all assessment tasks, and at least a mark of 50% in total, to pass this subject.
- Assessment in this subject is consistent with and informed by the AIIHE Assessment Policy and Procedure.
| Assessment Task | Due Date | Weighting |
|---|---|---|
| Assessment 1: Student Class Activities (SCA) |  Week 3- Week12 | 15% |
| Assessment 2: Online Quizzes | Week 3, Week 5, Week 7, Week 9, Week 12 | 15% |
| Assessment 3: Mid-Semester Test | Week 6 | 30% |
| Assessment 4: Project-based work | Week 10 | 40% |
Learning Resources
AIIHE will update the topic coverage of the subject and the available relevant learning resources at the time of subject delivery. In the interim, AIIHE provides the following indicative list of relevant reference material. AIIHE also subscribes to eLearning Resources through the Canvas portal, and where relevant material is available, AIIHE will seek to source reference material from this system for staff and student access.
Prescribed text
- Holmes, A., Illowsky, B. and Dean, S. (2025) Introductory Business Statistics. OpenStax.
Texts and References
- Blanthorne, C., Moroney, R., Smith, B. and Pienaar, E. (2024) Statistics for Business and Economics, Australia and New Zealand. 2nd edn. Milton, QLD: Wiley.
- Selvanathan, E.A., Selvanathan, S. and Keller, G. (2023) Business Statistics: Australia and New Zealand. 8th edn. Melbourne: Cengage Learning
Recommended Reading
- Berenson, M. (2025) Basic Business Statistics. 5th Australasian and Pacific edition. Pearson Australia.
- Black, K. (2015) Australasian Business Statistics. 4th edn. John Wiley & Sons Australia.
- Levine, D. M., Stephan, D. and Szabat, K. A. (2021) Statistics for Managers: Using Microsoft Excel. 9th edn. Pearson Education, Limited.
- Selvanathan, E.A., Selvanathan, S. and Keller, G. (2023) Business Statistics: Australia and New Zealand. 8th edn. Cengage Learning Australia. Sharpe, N.R., De Veaux, R.D. and Velleman, P.F. (2023) Business Statistics. 4th edn. Global edition. Pearson.