MKT302 Social Enterprise Marketing

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MKT302 Social Enterprise Marketing

Unit Code

MKT302

Level

Undergraduate

Campus

Brisbane | Sydney

Prerequisites

MKT206

Credit Points

Overview

Social Enterprise is about finding new ways for business to address old problems. It represents a viable business model that uses market forces to assist in creating employment and strengthening resilience in the community. Social Enterprise Marketing provides you with a comprehensive view of the field. It brings the mindset principles, strategies, tools and techniques of entrepreneurship into the social sector to present innovative solutions to today’s social issues.

This subject covers the theoretical foundation of social entrepreneurships as well as a strong practical focus through case studies. Weekly lecture and tutorial topics in this subject include critically reviewing concepts, challenges of growing a social enterprise, frameworks for understanding, sourcing funds from a variety of stakeholders, understanding and reporting social impact, as well as collaboration and leadership.

Associated Degrees

Bachelor of Business (Information Systems)
Bachelor of Business (Marketing)

Duration | AQF Level

One Semester | Level 7

Core or elective Subject

☐ core subject
☐ elective subject
☒ other (please specify below): Core for BBM and Elective for BBIS

Study Modes

√ Face to face on site
√ Full-time
√ Part-time

Learning Outcomes

Define and distinguish social entrepreneurship in the public and private sectors;
Model the social enterprise framework and progress;
Assess the opportunities and market potential of social enterprises
Critically reflect upon the ethical and legal aspects of a social enterprises;
Recommended a strategic plan for a social enterprise;
Effectively communicate social enterprise

Assessment

AIIHE uses a variety of assessment tools to guide and assess each student’s achievement of their learning outcomes. In this subject there will be in–class activities intended to support you to engage in and reflect on your learning journey and understanding of the subject. You will also undertake assessment tasks related to your skills development, your effective engagement in group work and delivery of collaborative outcomes, including a written report and an oral presentation.

Summary of Assessment

Assessment Task	Due Date	Weighting
Assessment 1: Case Study Report (Individual)	Week 5	15%
Assessment 2: Presentation (Individual)	Week 8, 9, and 10	20%
Assessment 3: Report (Group of 3-5 students)	Week 12	30%
Assessment 3: Final Examination	Week 13	35%

Learning Resources

AIIHE will update the topic coverage of the subject and the available relevant learning resources at the time of subject delivery. In the interim, AIIHE provides the following indicative list of relevant reference material. AIIHE also subscribes to eLearning Resources through the Canvas portal, and where relevant material is available, AIIHE will seek to source reference material from this system for staff and student access.