MKT206 Introduction to Entrepreneurship

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MKT206 Introduction to Entrepreneurship

Unit Code

MKT206

Level

Undergraduate

Campus

Brisbane | Sydney

Prerequisites

MKT101

Credit Points

Overview

Introduction to Entrepreneurship aims to develop your appreciation and understanding of the role of the entrepreneur in creating value through innovation for a business and society. This subject covers the foundations of entrepreneurship and entrepreneurial growth, especially in the Asia Pacific. The subject also emphasises the practice of sustainable, ethical and socially responsible entrepreneurial business. It provides you with opportunities to deal with realities confronting entrepreneurial decision making in a contemporary context and provides an opportunity for you to harness the creative potential of complex dynamics in a systemic approach that creates, grows and amplifies value throughout the system. You will be involved in evaluating a business plan for a new venture. This will enable them to learn about the necessary components for successful generation of new projects and develop skills in the critical appraisal of business plans.

Associated Degrees

Bachelor of Business (Information Systems)
Bachelor of Business (Marketing)

Duration | AQF Level

One Semester | Level 7

Core or elective Subject

☐ core subject
☐ elective subject
☒ other (please specify below): Core for BBM and Elective for BBIS

Study Modes

√ Face to face on site
√ Full-time
√ Part-time

Learning Outcomes

Demonstrate an understanding of core theoretical frameworks that underpin the field of entrepreneurship
Present diverse perspectives on the social, ethical, and sustainability of a new entrepreneurial venture
Identify a business venture opportunity and prepare a feasibility report for an initial launch
Design growth strategies for an entrepreneurial ventures
Effectively communicate entrepreneurial knowledge in written communication

Assessment

AIIHE uses a variety of assessment tools to guide and assess each student’s achievement of their learning outcomes. In this subject there will be in–class activities intended to support you to engage in and reflect on your learning journey and understanding of the subject. You will also undertake assessment tasks related to your skills development, your effective engagement in group work and delivery of collaborative outcomes, including a written report and an oral presentation.

Summary of Assessment

Assessment Task	Due Date	Weighting
Assessment 1: Essay (Individual)	Week 4	15%
Assessment 2: Entrepreneurial Project (Group)	Week 9	30%
Assessment 3: Video Reflection (Individual)	Week 11	15%
Assessment 3: Final Examination	Week 13	40%

Learning Resources

AIIHE will update the topic coverage of the subject and the available relevant learning resources at the time of subject delivery. In the interim, AIIHE provides the following indicative list of relevant reference material. AIIHE also subscribes to eLearning Resources through the Canvas portal, and where relevant material is available, AIIHE will seek to source reference material from this system for staff and student access.

Prescribed text

Texts and References

Frese, M. and Gielnik, M.M. (2023) ‘The psychology of entrepreneurship: Action and process’, Annual Review of Organizational Psychology and Organizational Behavior, 10(1), pp. 137-164.
Anggadwita, G., Dana, L. P., Ramadani, V., Fayolle, A., Shiroka-pula, J. and Prasetio, A. (2025). Gender in Digital Entrepreneurship: Recent Issues in Emerging Countries, Springer Nature Singapore.