HOS201 Hospitality Marketing and Management
Unit Code
HOS201
Level
Undergraduate
Campus
Brisbane | Sydney
Prerequisites
No
Credit Points
10
Overview
This subject bridges the gap between operational management and marketing strategy in the hospitality sector. You will explore the “7 Ps” of Service Marketing, learning how operational departments—from Front Office to Food & Beverage—function as essential delivery channels for the brand promise.
Moving beyond basic administration, you will analyze how service quality, internal culture, and physical environments directly impact customer satisfaction and revenue. You will develop integrated marketing plans that align operational capabilities with market demand, ensuring that the business delivers on the value propositions it communicates to the world.
Associated Degrees
Duration | AQF Level
One Semester | Level 7
Core or elective Subject
☐ core subject for BBM
☒ elective subject
☐ other (please specify below):
Study Modes
√ Face to face on site
√ Full-time
√ Part-time
Learning Outcomes
- Apply core marketing and management principles to the unique context of the service industry
- Develop integrated marketing communication plans for service-based enterprises
- Analyse service market trends and consumer behaviour to develop targeted marketing strategies
- Develop targeted marketing strategies for diverse consumer groups in service environments
- Apply marketing concepts to various service-based businesses
- Evaluate the role of service quality and customer relationship management in building brand loyalty
Assessment
AIIHE uses a variety of assessment tools to guide and assess each student’s achievement of their learning outcomes. In this subject there will be in–class activities intended to support you to engage in and reflect on your learning journey and understanding of the subject. You will also undertake assessment tasks related to your skills development, your effective engagement in group work and delivery of collaborative outcomes, including a written report and an oral presentation.
Summary of Assessment
- Students must attempt all assessment tasks, and at least a mark of 50% in total, to pass this subject.
- Assessment in this subject is consistent with and informed by the AIIHE Assessment Policy and Procedure.
| Assessment Task | Due Date | Weighting |
|---|---|---|
| Assessment 1: Service Marketing Audit (Individual) |  Week 4 | 20% |
| Assessment 2: Strategic Marketing Plan (Group) | Week 9 | 40% |
| Assessment 3: Final Examination | Week 13 | 40% |
Learning Resources
AIIHE will update the topic coverage of the subject and the available relevant learning resources at the time of subject delivery. In the interim, AIIHE provides the following indicative list of relevant reference material. AIIHE also subscribes to eLearning Resources through the Canvas portal, and where relevant material is available, AIIHE will seek to source reference material from this system for staff and student access.
Prescribed text
- There are no specifically prescribed or recommended texts for this subject.